In a world saturated by AI-generated imagery, videos and social media noise, your brand logo can be one of the most important differentiators.
That’s why we’ve gathered the top logo design trends of 2025 that give brands a timeless look. Not only to inspire your own logo, but also to highlight the significant logo design trends that can help to inform an original and distinctive brand identity. Understanding these design trends is imperative to build your understanding of consumer behavior trends and what real people are engaging with.
At the end of the day, logo design doesn’t change that drastically year-on-year, afterall it is a combination of letters, graphics and lines so you can’t rewrite the book every year. But gradual changes in design styles and logo trends can indicate the mood of society and help you to align with movements that your target audience resonate with. To help you to gather inspiration and gain a deeper understanding of what trends are ticking people’s boxes this year, we’ve gathered the top logo design trends for 2025.
**“Design is the silent ambassador of your brand.” – Paul Rand **
A Brief Overview Of Logo Design Trends In 2025
In 2025, logo designs are rooted in creativity, originality and a dash of retro nostalgia, making for the perfect concoction of emotions that pull customers into your brand. This year marks a significant shift away from the popular minimalist design styles of recent years (aside from the likes of Jaguar who seem to have surprisingly embraced minimalism), in favour of more authentic, bold and unique design choices. The resurgence of the 1970s and Y2K aesthetics in the younger generations across fashion and homeware, combined with a desire to incorporate organic, eco-conscious references to promote sustainability, has led to a unique range of logo design trends. Colourful, artistic, bold, cartoon-like, vintage and freeform logos are all part of the mix in 2025. Here’s exactly what we’re seeing…
1. Curves & Waves
Think about it, when was the last time you saw a logo with straight lines? It’s safe to say it’s been a while! With many brands leaning further into the existing curvature of their logo and lettering, it’s clear that creating softer edges, bouncier logos and almost cartoonlike, bubble-inspired shapes is a top trend this year. From Khloe Kardashian’s new Kloud popcorn venture to the traditional Kleenex brand, curves and waves are proving to be extremely popular. We think it’s the familiarity and softness of these logos in contrast to previous minimalist, harsh lines that has led to curved logos becoming more popular over the years.
Brands: Kloud, Kleenex, White Fox, Skims
2. Brushwork Lettering
The antithesis of AI-generated logos, brushwork and artistic strokes are being wholly embraced by many leading brands across industries. Brands want their logos to reflect their identity and personality, leading to many opting for artistic, brushwork lettering that adds character and charm. British examples include Freddie’s Flowers and Pooky Lighting, both brands exude elegance and charm but don’t shy away from a sense of fun and don’t take life too seriously. And that’s exactly why the brushstroke and artistic logo design style works perfectly.
Brands: Hum London, Pooky, Freddie’s Flowers, Massimo Dutti
3. Heritage Logos
Heritage logos remain a key trend in 2025, with many legacy brands reverting back to their traditional roots. Iconic British fashion brand Burberry have reverted back to their Equestrian Knight Design after moving far away from it with a modernised logo back in 2018. Heritage brands are utilising their unique history to tap into tradition and stand out from the crowd. Particularly in the fashion space, there are more brands and more competition than ever before so establishing authority and trust is an absolute must, particularly for luxury brands. Heritage-inspired designs also provide the perfect antidote to AI-driven and ultra modern logos and help brands to appeal to their target demographic.
Brands: Burberry, Twinings, Fortnum & Mason, Coach
4. Modern Typography
As design becomes more experimental and software allows designers to create their own fonts and typography, we’re seeing wacky, out-there and incredibly unique fonts and we love it! Whether it’s fonts that look like they’re dripping or obscured lettering that feels futuristic and completely original, we’re loving this trend!
Brands: A24, Collina Strada, Sunny Haus
5. Vintage Nostalgia
Next up, we’re seeing a return to the 1970s and 1990s with the popular vintage nostalgia trend, retro revival is truly in full swing! Whether it’s 70s typefaces, blocky 90s lettering or grungy Y2K textures, brands are doubling down on drawing inspiration from the past to stand out in the present. Fonts that feel like labels on old cereal boxes or VHS tape covers are tapping into comfort, familiarity and cultural memory, especially with Gen Z and Millennials who crave connection in a hyper-digital world.
Brands: Nettie, Pepsi, Barbie, Kodak
6. Lowercase Casual
Gone are the days when capital letters ruled. Brands are increasingly opting for all-lowercase logos that feel relaxed, modern and effortlessly cool. It’s a subtle shift, but one that signals confidence without arrogance. Lowercase logo design gives off a friendly, down-to-earth vibe which is perfect for startups and lifestyle brands looking to build community and relatability. You’ll spot this logo design trend across tech, beauty, wellness and fashion, where accessibility and authenticity are everything.
Brands: Benefit, Jaguar, Lemme, Eventbrite
7. Nature Inspired
As consumers are becoming more climate conscious and invested in mindful living, it’s no surprise that nature is influencing logo design in a big way. Think organic shapes, natural colour palettes (like moss green, clay and sand) and motifs like leaves, waves and sunbursts. But it’s not just about the design, nature-inspired logos often represent deeper brand values such as sustainability, wellbeing and connection to the planet. Often used by B-Corps, we’re seeing this particularly with eco-friendly beauty brands, food manufactures and homeware brands that want to wear their values on their sleeves.
Brands: Cotopaxi, Ecologi, Patagonia, Deliciously Ella
While logo design trends don’t change hugely year-on-year, the small shifts in style speak volumes about the world around us. 2025’s logo trends show us that brands are looking to tell deeper, more emotional stories that engage users and build community.
Looking to refresh your identity or build a brand from the ground up? Let’s make something timeless, together.
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