AI & Automation for Shopify

What we do

AI-powered discovery and personalisation that gives your customers a faster, more relevant shopping experience.

The brands winning on Shopify aren't just better at ads. They're better at showing each customer the right product at the right moment. AI-powered search, recommendations, and personalisation make that possible at scale.

We integrate proven AI tools into your Shopify store, configuring, tuning, and measuring them against real commercial outcomes, not vanity metrics.

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Core capabilities

What we implement

AI-powered search

Semantic search that understands what customers mean, not just what they type. Products surface based on intent, not just keyword matching.

Product recommendations

Personalised recommendations across PDP, cart, and post-purchase, driven by behaviour, purchase history, and real-time context. Built on platforms like Rebuy and Constructor.

Dynamic merchandising

AI-curated collections that surface the right products for each customer segment. Automated sorting rules based on revenue, stock, and behavioural signals.

Agentic shopping assistants

Conversational AI that guides customers to the right product, answering questions, handling objections, and reducing decision paralysis at every stage of the funnel.

Platforms we use

Tools we build with

Searchanise

Smart search and product filter solution for Shopify. Fast, accurate, and easy for your merchandising team to configure without developer involvement.

Rebuy

AI-powered personalisation and product recommendations. Proven to lift AOV through intelligent upsell and cross-sell across every touchpoint.

Constructor

Enterprise-grade product discovery and search. Built for complex catalogues where relevance, business rules, and performance all matter.

Custom AI integrations

When off-the-shelf doesn't fit, we build. LLM-powered features, custom recommendation engines, and AI-assisted workflows tailored to your specific requirements.

Why it matters

What you get

More relevant, faster

AI search returns results that match customer intent, not just keywords. Customers find what they're looking for faster, and the data shows it in bounce rate and conversion.

Higher AOV

Personalised recommendations at cart and checkout that actually convert. Not generic 'you might also like', but specific, contextual suggestions based on what this customer is doing right now.

Less manual merchandising

AI-driven collection sorting and product rules mean your merchandising team spends less time manually adjusting product order and more time on strategy.

Competitive advantage

AI-powered discovery is still a differentiator in most Shopify verticals. The brands investing now will be harder to catch in 18 months.

Built on proven platforms

We integrate AI tools with strong track records, not bleeding-edge experiments. Every recommendation is backed by results from stores like yours.

Measurable from day one

Every AI feature we implement is tracked. Click-through rate, recommendation conversion, search refinement rate: we measure impact and optimise continuously.

How we work

Our process

Discovery & audit

We audit your current search, discovery, and recommendation setup. Where are customers getting stuck? What's your search zero-results rate? Where is AOV being left on the table?

Platform selection

Based on your catalogue size, tech stack, and goals, we recommend the right AI tooling. One platform rarely does everything well; we pick the right tools for each job.

Integration & configuration

Platform integration with your Shopify store, product feed configuration, and initial rule setup. We handle the technical setup so your team doesn't have to.

Merchandising rules

Business rules layered on top of the AI: boosting, burying, pinning, and filtering products based on your commercial priorities alongside the model's recommendations.

Testing & baseline

Before launch, we establish baseline metrics so we know exactly what we're improving. A/B tests designed upfront so results are attributable and credible.

Launch & optimisation

Live monitoring, ongoing model tuning, and regular performance reviews. AI features improve with data, and we make sure they actually do.

FAQs

Common questions

We work with Searchanise, Rebuy, Constructor, and several others depending on use case. We're not tied to any single vendor, and we recommend what's right for your catalogue size, traffic level, and commercial goals. For requirements that platforms can't meet, we build custom solutions.

Most platforms need 2–4 weeks of data before recommendations become meaningfully personalised. We configure sensible fallback rules for the initial period so the experience is still good while the model learns.

Rebuy reports average AOV lifts of 15–25% for stores using personalised recommendations across cart and post-purchase. Results vary by vertical, catalogue size, and how well the rules are configured, and we'll give you an honest estimate based on your specific situation.

Not always. Many AI tools work on standard Shopify plans. Some advanced features, particularly checkout extensions for post-purchase recommendations, require Shopify Plus. We'll tell you upfront if Plus unlocks something material for your goals.

Yes. If your requirements go beyond what existing platforms offer, such as a custom recommendation model, LLM-powered product discovery, or an AI-assisted workflow for your ops team, we can build it. We'll be honest about when custom is worth the investment versus when an existing tool will do the job.

Can't find the answer you're looking for?

Our team is happy to answer any questions you have. Get in touch and we'll get back to you as soon as possible.

Get in touch

Ready to make your store
work smarter?

We've implemented AI-powered search and personalisation for Shopify brands across fashion, sports, and home. If you're leaving revenue on the table through poor discovery, let's talk.

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