Shopify Development
Custom builds, built right
What we do
Shopify development that makes the platform do exactly what you need.
Every Shopify store has requirements that fall outside what a standard theme or app can handle. We build the custom functionality, integrations, and theme modifications that get you there, cleanly, without technical debt.
From custom Liquid sections to complex API integrations, the code we ship is documented, performant, and yours to own.
Start a conversation →Core capabilities
What we build
Custom theme development
Bespoke Liquid themes built from the ground up, or heavily customised from a base theme. Clean, documented code that performs out of the box and scales with your catalogue.
Custom functionality
Custom sections, blocks, and app extensions. If Shopify doesn't do it natively, we build it: subscription flows, custom product builders, loyalty integrations, and more.
Third-party integrations
From reviews platforms and loyalty programmes to ERP and fulfilment systems, we connect your Shopify store to the tools your business depends on.
Performance optimisation
LCP, CLS, TBT: we treat Core Web Vitals as a technical requirement, not an afterthought. Every build ships with Lighthouse scores that reflect the work.
The stack
Technologies we work with
Liquid
Shopify's native templating language. We write clean, well-structured Liquid that's maintainable by your team, not just us.
JavaScript / TypeScript
Vanilla JS for lightweight interactions, TypeScript for larger custom features. We avoid unnecessary dependencies that bloat your storefront.
Shopify CLI & Theme Kit
Modern Shopify tooling for local development, version control, and deployment workflows that work with your team's process.
Shopify Apps & APIs
Admin API, Storefront API, Functions, and app extensions: we know where the platform boundaries are and how to extend them properly.
Why it matters
What you get
Code you can own
Well-structured, documented code your in-house team can maintain and build on. No magic, no black boxes. Just clean Shopify development.
Built to perform
Performance is a first-class concern on every build. We optimise asset delivery, reduce render-blocking scripts, and ship pages that load fast.
Integrated, not siloed
Your store doesn't live in isolation. We connect your Shopify to the platforms your business runs on: ERPs, 3PLs, loyalty tools, review apps, and more.
QA you can trust
Cross-browser testing, device QA, edge case coverage. We don't ship until the build has been tested thoroughly across real scenarios.
No unnecessary complexity
We build what you need, not what's impressive. Every technical decision is justified by your requirements, not our preference for clever solutions.
Long-term support
Many clients work with us on retainer after launch. We know the codebase, we know your setup, and we're fast when something needs changing.
How we work
Our process
Technical discovery
We review your existing tech stack, integrations, and requirements before scoping the build. Surprises mid-project are expensive, so we surface them early.
Architecture & approach
Theme architecture, data model, integration strategy: we plan the technical approach before writing code. The right structure upfront saves rework later.
Development sprints
Build in structured sprints with regular previews. You see progress throughout, not just at the end.
Integration & testing
Third-party integrations connected and tested. App behaviours validated. Edge cases covered. We test against real scenarios, not just happy paths.
Performance & QA
Core Web Vitals testing, cross-browser and device QA, Lighthouse audits. We don't ship until the scores and behaviour are where they need to be.
Launch & handover
Phased go-live with monitoring in place. Full code documentation and a handover session so your team understands what was built and why.
FAQs
Common questions
Do you build custom themes or use existing ones?
Both. For most projects, we build from a clean base theme and customise from there, giving you the stability of a proven foundation with a completely bespoke result. For simpler scopes, we can customise an existing theme significantly and deliver it faster.
Can you work with our existing Shopify store?
Yes. Many of our development engagements are adding functionality to, or improving, an existing Shopify store rather than a full rebuild. We audit the existing codebase first and give you an honest view of what we're working with.
How do you handle third-party app integrations?
We integrate via app APIs wherever possible, and build custom solutions where apps don't exist or don't meet your needs. We're pragmatic: if a £20/month app does 90% of what a custom build would, we'll tell you.
What happens after launch?
We offer retainer support for clients who want ongoing development, optimisation, and improvements. We can also hand over cleanly to your in-house team if you prefer, and everything is documented.
Do you work with Shopify Plus?
Yes. We've built on Shopify Plus extensively: custom checkout extensions, B2B flows, Scripts, and the additional features that come with the platform. If your requirements need Plus, we'll tell you upfront.
Need something Shopify
can't do out of the box?
We build the custom functionality, integrations, and theme work that gets your Shopify store doing exactly what your business requires, without the technical debt.
Start a project →