Sutton Commerce

Shopify consulting that moves the needle

Niko Moustoukas — Shopify Consultant

Niko Moustoukas

Shopify consultant UK, working with brands across the country.

I am a Shopify consultant with a background in ecommerce client work spanning design, development, and growth. I have spent years leading projects for ambitious brands across retail, fitness, interiors, and education, and the patterns I see repeat across every business I work with.

My consulting work is for brands that need clear direction before they commit to a build, an honest view of why their store is underperforming, or a strategic partner who can sit alongside their team and help them think through what to do next.

I work directly with founders, heads of ecommerce, and in-house teams, keeping engagements lean and focused on the decisions that actually matter.

Book a call →About the team

What I advise on

Shopify consulting areas

Shopify Strategy

Platform decisions, roadmap planning, and stack selection. Whether you are evaluating Shopify for the first time or planning your next phase of growth, I help you make the right call before you commit.

Store Audits

A thorough review of your existing Shopify setup: code quality, performance, conversion funnel, analytics, and app stack. You get a clear, prioritised list of what to fix and what to build next.

CRO and Growth

Conversion rate analysis, A/B test planning, and growth roadmapping grounded in your actual data. No generic best-practice decks, just honest advice about where your store is losing money and how to fix it.

Technical Direction

Architecture decisions, headless commerce evaluation, Shopify Plus assessment, and integration planning. I help your team understand the technical trade-offs before they become expensive problems.

Agency and Team Selection

If you need to hire a developer or find an agency, I can help you assess candidates, write briefs, and evaluate proposals. Having someone independent in your corner makes a real difference.

Migration Planning

Structured migration planning from Magento, WooCommerce, BigCommerce, or a custom platform. Scope, risk mapping, data migration strategy, and SEO protection planned before work begins.

Why work with me

What you get from independent consulting

You work with me directly

No account managers, no handoffs. You get direct access to the person doing the work. I keep things moving without the overhead of a larger agency.

Commercial first

Every recommendation is tied back to revenue, conversion rate, or growth. I am not interested in clever solutions that do not move the needle for your business.

Independent perspective

I am not trying to sell you a build. My advice is genuinely objective, whether that means recommending a different approach, a different agency, or no change at all.

Real delivery experience

I have led client relationships across dozens of Shopify projects, from first launches to complex Shopify Plus builds. That delivery experience shapes every piece of advice I give.

UK-based, available to meet

We have offices in London and Chester. I work with eCommerce brands across the UK and am available to meet in person when a project needs it.

Flexible engagement

Advisory sessions, project-based consulting, or an ongoing retainer. Engagements are structured around what you need, not a fixed service model.

Proven results

Consulting backed by real delivery experience.

+52%

Revenue YoY

Insect Lore — Shopify rebuild

+86%

Organic Transactions

Industville — SEO and migration

+61%

Organic Revenue

Swyng — headless and SEO strategy

See our work →

FAQs

Common questions

A Shopify consultant provides expert advice and strategic direction on your Shopify store and ecommerce operation. That covers platform strategy, technical architecture, conversion rate optimisation, growth planning, and team or agency selection. The role is typically advisory rather than hands-on development, though the two often overlap.
A consultant is most valuable when you need an objective view before committing to a direction or investment. If you are deciding whether to rebuild your store, evaluating Shopify Plus, planning a migration, or trying to understand why your conversion rate is stuck, a consultant gives you an independent perspective without a sales agenda attached to the advice.
Most engagements start with a discovery call to understand your situation and what you need. From there, I can work on a project basis (a store audit, a strategy session, a technical review) or on an ongoing advisory retainer. I am flexible on format and scope, and I will be honest about what is worth paying for.
Yes. Many clients engage me as a strategic layer alongside their existing technical team. I can help set direction, review proposals, quality-check work, or act as the person who holds the overall roadmap when the rest of the team is focused on execution.
Yes, and most of my consulting work is with established Shopify merchants rather than new builds. If your store is live and underperforming, growing and becoming harder to manage, or at a decision point about the next phase, that is exactly the kind of situation where an independent review is most useful.
It depends on the scope and format. A structured store audit or strategy session is a fixed-fee engagement. Ongoing advisory retainers are priced monthly. Get in touch and I will give you an honest view of what makes sense for your situation and what it would cost.

Can't find the answer you're looking for?

Our team is happy to answer any questions you have. Get in touch and we'll get back to you as soon as possible.

Get in touch

Looking for a Shopify
consultant? Let's talk.

Whether you need a one-off strategy session, a structured store audit, or an ongoing advisory partner, get in touch and I will tell you honestly whether I can help.

Book a call