Product Description Writing
Product descriptions that drive sales
What we do
Product copy that builds confidence and converts.
Our product descriptions do more than describe — they persuade. Each one is written to highlight product benefits, answer objections, and align with search intent. Whether you're launching new products or refreshing a large catalogue, we ensure your copy works harder.
From high-ticket items to fast-moving consumer goods, we tailor each description to your audience and platform, so your product pages perform.
Start a conversation →Core capabilities
What we deliver
SEO-optimised descriptions
Every description is built around keyword research. We target the terms your customers are searching for, integrated naturally into copy that reads well and ranks.
Benefit-led copy
Features tell. Benefits sell. We lead with what the product does for the customer — addressing objections, building desire, and answering the questions they're already asking.
Brand tone alignment
Whether your brand is authoritative, playful, minimal, or technical, we adapt the voice to suit. Every description sounds like you, not a generic content template.
Shopify-ready formatting
Delivered in HTML, spreadsheet, or metafield-ready format — structured for Shopify's product editor so your team can upload without rework.
Why it matters
What good product copy does
Removes friction at the point of decision
Great product copy eliminates doubt. We answer the questions customers are already asking before they leave the page to find the answer elsewhere.
Scales across large catalogues
From 50 descriptions to 5,000, we deliver at scale with consistent quality and format. Ideal for migrations, relaunches, and growing product ranges.
Reduces returns
Accurate, detailed descriptions set the right expectations. Customers who know exactly what they're buying are less likely to return it.
Supports long-tail SEO
Product pages are where long-tail search intent converts. Descriptions written with keyword research built in capture traffic that generic copy misses entirely.
Works with your existing tech
We deliver in formats that integrate with your Shopify setup — whether you use metafields, bulk editor imports, or a custom CMS structure.
Pairs naturally with migration projects
If you're moving to Shopify, a content refresh alongside the technical migration is far more efficient than returning to it post-launch. We work alongside the build team.
How we work
Our process
Brief and catalogue review
We review your product range, existing copy, and brand guidelines. For large catalogues, we identify priority products and structure the project in phases.
Keyword research
We map search intent to your product types, identifying the terms your customers use and where the conversion opportunity sits.
Tone and structure sign-off
Before writing at scale, we produce a sample batch for review. This ensures tone, format, and length are agreed before the full delivery.
Writing and QA
Full descriptions written, reviewed internally, and checked for consistency, keyword integration, and brand alignment.
Delivery in your format
Delivered in HTML, CSV, or spreadsheet — formatted to match your Shopify setup so the upload process is clean and straightforward.
FAQs
Common questions
What information do you need to write product descriptions?
A product brief with specifications, key features, target audience, and any USPs you want to highlight. For most clients we can work from existing product data, supplier sheets, or a call with your product team. The more context we have, the better the output.
How do you handle technical or specialist products?
We research thoroughly before writing. For highly technical products, we'll request a briefing from your product or buying team to ensure accuracy. We're experienced writing for categories including home and garden, fitness, industrial, apparel, and beauty.
Can you match our existing tone of voice?
Yes. We work from your brand guidelines or existing copy to establish tone before writing at scale. We always produce a sample batch for approval before proceeding with the full catalogue.
What's the turnaround for large catalogues?
This depends on catalogue size and complexity. As a guide, we can comfortably deliver 100-200 descriptions per week at consistent quality. For larger projects we'll provide a phased delivery schedule upfront.
Can descriptions be written for variants as well as parent products?
Yes. We can write at both levels — parent product descriptions and variant-specific copy where the differences are commercially meaningful. We'll advise on what level of detail makes sense for your catalogue.
Product copy that converts,
at any scale
From a targeted refresh of your hero products to a full catalogue rewrite, we deliver product descriptions that rank, reassure, and sell.
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