Shopify Store
Valuation Calculator
Free tool
What is your store worth?
This calculator uses the same methodology that e-commerce brokers and acquirers use: a multiple of SDE (Seller's Discretionary Earnings) adjusted for the quality and risk profile of your business.
It takes about two minutes. At the end you'll get an estimated valuation range, a breakdown of what's affecting your multiple, and three actions to increase it.
Methodology
SDE multiple, adjusted for 8 value drivers
Benchmark
Based on real UK e-commerce acquisition data
Output
Valuation range + actionable recommendations
Your financials
We calculate SDE (Seller's Discretionary Earnings), which is the true profit a buyer is acquiring. This is your net profit plus any salary you pay yourself.
After all costs, before your own salary.
What you pay yourself. If you take dividends, include those here.
Methodology
How we calculate your valuation
What is SDE and why does it matter?
SDE (Seller's Discretionary Earnings) is your net profit plus your own salary. It represents the total financial benefit a buyer receives. Most e-commerce acquisitions are priced as a multiple of SDE rather than revenue.
How is the multiple determined?
The base multiple depends on your SDE band. Larger, more profitable businesses command higher multiples. This is then adjusted up or down based on eight factors: revenue growth, traffic quality, customer retention, recurring revenue, business age, supplier diversification, owner dependency, and platform.
What multiple do Shopify stores sell for?
Most independent Shopify stores sell for 2x–6x SDE. Stores with strong organic traffic, high repeat rates, and low owner dependency regularly achieve 4x+. Paid-traffic-dependent stores or those with a single supplier typically land below 3x.
How accurate is this estimate?
This tool gives you a directionally accurate range based on publicly available acquisition data. Actual sale prices are influenced by buyer appetite, deal structure, exclusivity, and full due diligence. Use it as a starting benchmark, not a firm valuation.
Ready to grow before
you sell?
Whether you're planning an exit in 12 months or 5 years, a stronger Shopify store commands a better multiple. Talk to us about what's holding your valuation back.
Book a free call