Quick summary
The 10 best menswear Shopify stores in the UK are Percival, Sunspel, Oliver Spencer, SPOKE London, T.M.Lewin, Jigsaw, Drake's London, Orlebar Brown, Buck Mason, and Private White V.C.
The best menswear stores online share one thing: they make the product feel worth the price before a customer even adds to cart. Strong editorial photography, clear size guidance, and frictionless navigation do more for conversion than any discount strategy. Here are ten menswear stores that get all of it right.
1. Percival
Percival's homepage leads with full-bleed campaign photography that communicates brand personality immediately: playful, British, anti-fast-fashion. Their collection pages use a clean grid with hover-states that reveal alternate product shots, reducing the need to click through to a PDP just to see how a piece fits. The limited-run model is made explicit in copy, which drives urgency without resorting to countdown timers.
2. Sunspel
Sunspel leads with restraint: muted tones, generous white space, and product photography that lets the fabric do the talking. Their PDPs are particularly strong, with fabric composition, garment care, and origin country all surfaced above the fold. That level of product transparency is exactly what converts a considered buyer who is weighing up a £90 T-shirt against a £15 alternative.
3. Oliver Spencer
Oliver Spencer uses editorial lifestyle imagery throughout, but never at the expense of product clarity. Each collection page pairs campaign shots with clean white-background product images, so customers get both the inspiration and the detail. Their sustainability messaging is woven into product descriptions naturally rather than siloed onto a separate ethics page, which makes it feel credible rather than performative.
4. SPOKE London
SPOKE's entire store is built around a single insight: standard trouser sizing does not work for most men. Their fit finder quiz is front and centre on the homepage, which immediately differentiates them from every other trousers brand and reduces returns. The quiz result pages are tailored (in every sense), with recommended cuts explained in plain English rather than jargon.
5. T.M.Lewin
T.M.Lewin relaunched as a Shopify-powered online-only business and has used the platform to rebuild their heritage shirt and suit offering for the DTC era. Their product pages make sizing and fit central: collar size, chest, and sleeve measurements are all surfaced clearly, with size guides that reference body measurements rather than generic small, medium, large. Bundle offers (shirts and ties, shirts and suits) are integrated naturally throughout the catalogue, driving order value without obscuring the product quality that the brand is built on.
6. Jigsaw
Jigsaw's Shopify Plus store delivers a refined and unhurried browsing experience that matches the brand's premium positioning. Their collection pages use restraint well: clean grids, quality photography, and a colour and fabric filter that helps a considered buyer narrow a large catalogue without frustration. Jigsaw migrated to Shopify Plus and used the transition to strip back unnecessary friction, with the result being a store that converts quietly rather than through promotional noise. Their menswear range earns its price point through product page depth, with fabric origin and care notes present as standard.
7. Drake's London
Drake's store reflects the brand's heritage beautifully: rich imagery, a considered colour palette, and copy that rewards readers who want to understand the craft behind a piece. Their tie and accessory PDPs include detail shots at a level of zoom that is rarely seen in menswear retail, which matters enormously when you are selling a £175 silk tie to a customer who cannot touch the product.
8. Orlebar Brown
Orlebar Brown's resort aesthetic carries from the photography all the way through to the UI: warm tones, generous imagery, and a layout that feels relaxed rather than corporate. Their customisation options for the Bulldog swim short are implemented cleanly, with real-time visual previews rather than dropdown selectors. That kind of interactive product experience keeps customers engaged and reduces post-purchase disappointment.
9. Buck Mason
Buck Mason's store is a masterclass in DTC basics done well. Their homepage refreshes seasonally but keeps a consistent structure, so returning customers always know where to look. Customer reviews are integrated throughout the collection pages, not just on individual PDPs, which adds social proof at the browsing stage rather than only at the point of decision. Their size guide includes customer height and weight data from real reviews.
10. Private White V.C.
Private White V.C. makes their Manchester factory a central part of the buying experience: video content showing the production process is embedded on key product pages, and the "Made in Manchester" messaging is consistent without being repetitive. For a brand where provenance is a core part of the premium price justification, this transparency does real conversion work. Their outerwear PDPs include fabric weight and temperature ratings, removing a common objection before it forms.
If your store is not converting at the level these brands achieve, the gap is usually design and UX. See our Shopify design service or get in touch to talk through what is possible.