SEO articles
Shopify Collections: SEO and UX Guide
Optimise Shopify collections for SEO and user experience. Covers collection structure, descriptions, filtering, internal linking, and technical fixes.
Local SEO for Shopify: Attract Nearby UK Customers
If your Shopify store has a physical location or serves specific UK areas, local SEO brings in high-intent customers at no ongoing cost. Here is how to do it.
How to Get Your Shopify Store into Google AI Overviews
Google AI Overviews appear on millions of product searches. Here is what Shopify merchants need to do to get cited and stop losing clicks to competitors.
Google Search Console for Shopify: Setup and Growth Guide
Google Search Console is free and shows you exactly what Google thinks of your store. Here is how to set it up correctly and find real SEO opportunities.
How to Build Backlinks to Your Shopify Store
Backlinks remain one of the strongest ranking signals in Google. Here is how Shopify merchants can build them without paying for links or spamming directories.
How to Fix Duplicate Content Issues on Shopify
Shopify creates duplicate content by default. Here is where it comes from, how to find it, and how to fix it before it costs you rankings.
Shopify Blog SEO: Write Posts That Rank and Drive Traffic
Most Shopify blog posts never rank. Here is how to choose the right keywords, structure posts properly, and turn your blog into a real organic traffic channel.
Shopify Image Optimisation: Speed, SEO and Common Mistakes
Unoptimised images are the single biggest cause of slow Shopify stores. Here is how to fix them for both page speed and search rankings.
Shopify URL Structure and SEO: What You Can Change
Shopify's URL structure is mostly fixed, but what you can control still matters. Here is what to optimise and how to avoid the mistakes that cost rankings.
How to Do Keyword Research for a Shopify Store
Keyword research for ecommerce is different from blogging. This guide shows Shopify merchants how to find, prioritise, and use the right search terms.
Shopify Schema Markup: A Practical Implementation Guide
Schema markup helps Google understand your Shopify store. This guide shows you exactly what to add, where, and how to test it properly.
Shopify SEO Fundamentals for 2026
Master Shopify SEO fundamentals in 2026. Covers technical setup, product page optimisation, collection pages, content strategy, and link building.
Shopify Core Web Vitals Optimisation Guide
Core Web Vitals are a direct ranking factor for Google and a key driver of ecommerce conversion rates. Here is how to improve them on your Shopify store.
Keeping Your Content Fresh for SEO
Content freshness is one of the most underestimated factors in ecommerce SEO. Here is why it matters and how to approach content updates strategically.
How Site Speed Is Impacting Revenue
When it comes to ecommerce, everyone obsesses over the same KPIs like your conversion rate, bounce rate and AOV.
Content Marketing Tips for Shopify Stores
When it comes to driving growth for your Shopify website, ecommerce content marketing is your ticket!
Ecommerce Content Writing for Conversions
Crafting ecommerce website content that drives sales and converts can be daunting if you’re new to it.