Marketing articles
Shopify Referral Marketing: How to Turn Customers Into Your Best Sales Channel
How to build a referral programme on Shopify that actually drives revenue: app comparison, reward structure design, realistic performance expectations, and the
Klaviyo vs Mailchimp for Shopify: Which Email Platform Should You Choose?
Klaviyo and Mailchimp both integrate with Shopify, but they serve very different needs.
Shopify Transactional Emails: How to Turn Order Confirmations Into Revenue
Shopify's default transactional emails are functional but missing revenue opportunities.
Email Subject Lines for Shopify: How to Write Lines That Get Opened
Open rate starts with your subject line. Here is how to write Shopify email subject lines that work, with formulas, examples, and how to A/B test them in
Shopify Abandoned Cart Emails: How to Write Sequences That Recover Revenue
A three-email abandoned cart sequence, built in Klaviyo, with timing, subject lines, and copy strategy for each email.
How to Build a Klaviyo Welcome Series That Converts New Subscribers
The welcome series is the highest-ROI email flow for Shopify stores. Here is how to structure five emails that convert new subscribers into buyers, built in
Shopify Retargeting: How to Win Back Visitors Who Did Not Buy
Most Shopify visitors leave without buying. Retargeting campaigns on Meta and Google bring them back.
Dynamic Product Ads for Shopify: Feed Quality, Setup, and Scaling
Dynamic product ads automatically show the right products to the right people on Meta and Google.
Shopify and Performance Max: How to Get Google's Smartest Campaign Working for You
Performance Max can be Google's most powerful campaign type for Shopify merchants, or one of the most wasteful.
Google Ads for Shopify: A Practical Guide for UK Merchants
A practical guide to running Google Ads for your Shopify store, covering conversion tracking, campaign types, keyword strategy, and realistic ROAS expectations
Meta Ads for Shopify: How to Run Campaigns That Actually Drive Sales
Learn how to set up and run Meta ads for your Shopify store, from pixel installation to Advantage+ campaigns, with real ROAS benchmarks for UK ecommerce.
User-Generated Content for Shopify: Collect and Convert
User-generated content builds trust faster than any ad. Here is how Shopify merchants collect reviews, photos, and social proof, and use them to drive sales.
Affiliate Marketing for Shopify Stores: Getting Started
How to launch an affiliate programme for your Shopify store, choose the right platform, recruit affiliates, and track performance without overpaying.
Influencer Marketing for Shopify: Run Campaigns That Sell
A practical guide to running influencer marketing campaigns for Shopify stores, from finding the right creators to measuring ROI honestly.
Shopify Customer Segmentation: Group and Target Buyers
How to use Shopify's built-in segments and Klaviyo to group your customers and send more relevant campaigns that improve retention and drive revenue.
SMS Marketing for Shopify: Compliant, High-Converting Texts
How to set up SMS marketing for your Shopify store, stay compliant with UK PECR regulations, and run text campaigns that actually drive sales.
TikTok Shop vs Shopify: Which Should UK Merchants Choose?
An honest comparison of TikTok Shop and Shopify for UK merchants in 2026: what each platform offers, the risks and rewards, and how to use both together.
How to Use Google Shopping for Your Shopify Store
A practical guide to setting up Google Shopping for Shopify, optimising your product feed, and running Performance Max campaigns that convert.
How to Set Up Klaviyo for Your Shopify Store
A practical step-by-step guide to connecting Klaviyo to Shopify, configuring your account, and launching your first automated flows.
Shopify Email Marketing: Building Your List From Zero
How to build a high-quality email list for your Shopify store from scratch, using proven tactics that attract buyers, not just browsers.
Win-Back Campaigns for Shopify: Recover Lapsed Customers
How to identify lapsed Shopify customers and win them back with targeted email sequences that re-engage without destroying your sender reputation.
Shopify Email Flows That Drive Revenue
Discover which Shopify email flows generate the most revenue. Covers abandoned cart, welcome series, post-purchase, and win-back automations.
Shopify Email Marketing: Repeat Purchases
Retaining a customer costs far less than acquiring a new one. Email marketing is the most cost-effective channel for driving repeat purchases on Shopify.
Why Meta Dynamic Product Ads Fail
Dynamic Product Ads are switched on, connected to a feed, and left to run. Here is why that approach fails and what teams should be doing instead.