Marketing articles
Google Ads for Shopify: A Practical Guide for UK Merchants
A practical guide to running Google Ads for your Shopify store, covering conversion tracking, campaign types, keyword strategy, and realistic ROAS expectations for UK merchants.
Meta Ads for Shopify: How to Run Campaigns That Actually Drive Sales
Learn how to set up and run Meta ads for your Shopify store, from pixel installation to Advantage+ campaigns, with real ROAS benchmarks for UK ecommerce.
User-Generated Content for Shopify: Collect and Convert
User-generated content builds trust faster than any ad. Here is how Shopify merchants collect reviews, photos, and social proof, and use them to drive sales.
Affiliate Marketing for Shopify Stores: Getting Started
How to launch an affiliate programme for your Shopify store, choose the right platform, recruit affiliates, and track performance without overpaying.
Influencer Marketing for Shopify: Run Campaigns That Sell
A practical guide to running influencer marketing campaigns for Shopify stores, from finding the right creators to measuring ROI honestly.
Shopify Customer Segmentation: Group and Target Buyers
How to use Shopify's built-in segments and Klaviyo to group your customers and send more relevant campaigns that improve retention and drive revenue.
SMS Marketing for Shopify: Compliant, High-Converting Texts
How to set up SMS marketing for your Shopify store, stay compliant with UK PECR regulations, and run text campaigns that actually drive sales.
TikTok Shop vs Shopify: Which Should UK Merchants Choose?
An honest comparison of TikTok Shop and Shopify for UK merchants in 2026: what each platform offers, the risks and rewards, and how to use both together.
How to Use Google Shopping for Your Shopify Store
A practical guide to setting up Google Shopping for Shopify, optimising your product feed, and running Performance Max campaigns that convert.
How to Set Up Klaviyo for Your Shopify Store
A practical step-by-step guide to connecting Klaviyo to Shopify, configuring your account, and launching your first automated flows.
Shopify Email Marketing: Building Your List From Zero
How to build a high-quality email list for your Shopify store from scratch, using proven tactics that attract buyers, not just browsers.
Win-Back Campaigns for Shopify: Recover Lapsed Customers
How to identify lapsed Shopify customers and win them back with targeted email sequences that re-engage without destroying your sender reputation.
Shopify Email Flows That Drive Revenue
Discover which Shopify email flows generate the most revenue. Covers abandoned cart, welcome series, post-purchase, and win-back automations.
Shopify Email Marketing: Repeat Purchases
Retaining a customer costs far less than acquiring a new one. Email marketing is the most cost-effective channel for driving repeat purchases on Shopify.
Why Meta Dynamic Product Ads Fail
Dynamic Product Ads are switched on, connected to a feed, and left to run. Here is why that approach fails and what teams should be doing instead.